Bobby Busick is the 2025 Indiana CCA of the Year!
Trust guides agronomist’s work with farmers
The 2025 Indiana Certified Crop Adviser of the Year puts trust at the center of his success across a four-decade career. And he says it’s priority No. 1 for the next generation.
You’ll likely find Bobby Busick behind the wheel of his Premier Ag pickup truck.
A co-op account manager and 2025 Indiana Certified Crop Adviser of the Year, this agronomist has built his career from that seat, traversing his territory in southern Indiana for over four decades. He’s weathered more than a few tight farming years and navigated several company mergers, but his focus has remained constant for 42 years: Serve the farmers.
“It’s just something I love,” Busick said. “It’s just a passion I’ve always had.”
Setting his roots
That passion stems from Busick’s childhood growing up on his family’s farm in Orleans, Ind. He recalled his decision to skip college and dive straight into the ag industry.
“My teachers all tried to get me to go to college, and I said with farming, you don’t need a college degree,” he chuckled. “Boy, was I ever wrong. In today’s world, you need a college degree to farm.”
Instead, Busick completed the Purdue University short course for farming and then started as a backup fuel driver and liquid applicator for the Orange County Cooperative. He moved to sales shortly thereafter, where he remains today.
Obtaining the certified crop adviser title when it was first offered was important to Busick. It would add to his credibility and guide his agronomic recommendations when he was just getting his feet wet. But learning to connect with the farmers he served was arguably Busick’s top goal as a new agronomist, and he said it’s the greatest challenge for the next wave of agronomists filling his shoes.
Building trust
A volatile industry like farming calls for a heavy dose of trust in the agronomists, salespeople and advisers in a growers’ circle. Busick falls in that circle, meaning that trust was something he sowed from the beginning. He didn’t employ fancy gimmicks to gain farmers’ trust. So what did it take?
“The No. 1 thing is just being honest and truthful with them,” Busick said. “A farmer doesn’t care if you don’t know something. Instead of telling them to do something and being wrong, just be honest and tell them what you don’t know. But they’ll never forget if something’s wrong.”
Being down-to-earth with farmers is something that has always come naturally to Busick. Although he’s a salesman, he doesn’t only show up to the farm to make a sale. Rather, he’s there as a sounding board, an agronomic expert and a friend.
“Sometimes, you just need to stop and chit-chat,” he added. “You just need to be a guy’s friend.”
Just show up
Here’s Busick’s call to action for new agronomists: Take time to talk, get to know the growers you serve, pull into the farm or pick up the phone, and build trust with farmers.
“In today’s fast-paced world, the younger generation doesn’t like to take the time to sit down and just chit-chat because they’re always too busy,” he explained. “But yet, you still have to do some of it to keep going.”
Sitting next to Busick during the interview, Allison Jones’ ears perked up. A fellow Orleans native, Jones is a senior at Purdue studying agronomy and spent her summer riding along with Busick, learning the tricks of the trade. She’s seen firsthand how those diligent communication efforts pay off in building lasting relationships.
“We just have to keep showing up, even if it’s not easy or we don’t think we have the time,” Jones said. “But we just have to keep doing that to build trust.”
Showing up is what Busick continues to do — from that seat of the pickup truck with the same values he had on Day 1.